Incollect Magazine - Issue 4

Issue 4 76 www.incollect.com The concept of the design fair is that, with numerous dealers clustered in one place, buyers can see the greatest range of items in the shortest possible time rather than traipsing across a city searching for showrooms. It is efficient and fun, and most especially if you are an interior designer with a client who would like a traditional shopping experience. The NYDC located at 200 Lexington Avenue is a design fair in a building — or several design fairs — because the entire 10th floor is given over to small showrooms the size of design fair booths, presenting inventory from both dealers and interior designers. It is also open nearly every day, with an endless stream of new items keeping the displays lively and fresh. The 55 booths on the 10th floor of the NYDC range in focus from the ultra-modern to the vintage and there is something for everyone’s taste. There is so much here in fact that we decided to spend a day looking at the material around one specific style — mid-century Italian design, a category which is currently in high demand and also to be found at other showrooms around the Bellissimo! Mid-Century Italian Design at the New York Design Center by Benjamin Genocchio Portuondo has many significant pieces of Italian mid-century lighting and furniture. Shown here, a pair of “Alba” chairs by Gustavo Pulitzer Finali, Executive desk in walnut and brass by Gio Ponti circa 1950, rare black and white Stilnovo table lamp, Stilnovo Suspension chandelier and Angelo Lelli “Eye” floor lamp, and a puzzle shaped modular “Lara” sofa by Roberto Pamio and Renato Toso, circa 1960.