Incollect Magazine - Issue 4

2023 Incollect Magazine 49 The design “Märchen” (a German word meaning fairy tale) consists of beautiful, exuberant dripping peonies clustered across a silk wall covering. The hand-painted design is presented in seven colors, each named after a classification of peony. By New York interior designer Nicole Fuller for Fromental. Fromental — SUITE 427 Fromental was founded in 2005, in London, a young company that looks to the past, mining inspiration from the rich heritage of Chinese wallcoverings and European wallpaper, and transports it forward, reinventing historical decorative art wallcoverings for life in the 21st century. What drives the brand is, simultaneously, a respect for that decorative art tradition coupled with a near ceaseless embrace of technology and innovation in search of beauty, which brand founders Tim Butcher and Lizzie Deshayes consider to be “essential for both health and happiness.” Beauty for Fromental is about aesthetics, but it is also about skilled craftsmanship. “Craftsmanship to us means good use of tools and technology. You must remember, painting onto silk was high tech at one time,” says Deshayes, an artist and designer who even as a preschooler knew she wanted to design fabrics. “We produce beautiful, creative, captivating wallcoverings that prove there are no limits to what imagination can bring to the shapes and surfaces we wrap around us.” The company is well known for its hand-painted and embroidered silk wall coverings. In one of their most high-profile commissions, they were invited to design the wall coverings for several of the Goop stores as well as Gwyneth Paltrow’s own homes. Fromental’s designs are frequently drawn from nature, incorporating everything from foliage, birds and woodland creatures to medicinal herbs, cannabis and mushrooms. Goop and Fromethal have recently collaborated on a new line “Along the Wild Path” is available as hand-painted and embroidered silk or printed on hand-brushed paper. The brand is also branching out, working with Parisian interior architects Rinck to create a furniture collection featuring their signature tapestry and needlepoint upholstery. For the collaboration, “Valentin Goux, Rinck’s president, reinterpreted pieces from the archives,” the business says, “including an Art Deco sabre-legged chair with Empire lines.” The idea is to create furniture as a piece of fine art.