Incollect Magazine - Issue 4

Issue 4 48 www.incollect.com Krug’s modular Zola Collection can be designed in an infinite range of configurations with varying shapes, different back heights for hospitality or privacy, and with integrated power ports positioned discreetly on seat cushion ends. Krug — SUITE 1415 “We have so many stories and taglines,” says Lauren Banas, Vice President, Sales & Marketing for Krug, the designer and manufacturer of commercial furniture for offices and healthcare that was founded in 1880 and today continues to set standards in the industry. Krug is a fourth-generation family-owned company that is headquartered in Kitchener, Ontario, Canada, and over the decades has won many awards for their contract furnishings — a popular choice for leading architects and interior designers for commercial projects throughout North America, Europe, and beyond. “Throughout the late 19th and early 20th centuries, Krug specialized in intricate hand-crafted wood and upholstered furniture,” Banas says, and the brand established a reputation for quality and value. “By the middle of the 20th century, Krug pivoted away from designing ultra-traditional furniture and began developing products that reflected the post war desire for simplified, lightly scaled designs.” This approach was successful and Krug continued to prosper and, she says, “increased its market share in the highly competitive office furniture industry.” More recently Krug branched into healthcare furniture, with an emphasis on aesthetics as well as function. Today the Krug brand continues to evolve as evidenced by the successful launch of Zola, a modern lounge seating collection that is available in multiple finishes and configurations, including amorphic, curvilinear, and freestanding designs with high or low backs. “We are thrilled that Zola has received such a warm reception from the art and design community,” says Banas. “Designers simply love the product’s flexibility and the extensive range of available options.” Zola is intended for use in workspace environments, and public areas such as museums, hotel lobbies, airport lounges, and healthcare spaces and has integrated technology that allows users to charge their electronic devices via inset power ports.

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